Contact

Any questions or queries? Feel free to contact me by phone or email and I will be sure to get back to you as soon as possible.

 
 

(646) 825-1573

 TWITCH, AN AMAZON COMPANY

Creative Strategy Lead, Americas (L6 Manager)                  MAY 2020 - PRESENT

Creative Strategy Lead, East Coast (L6 Manager)     MAY 2018 - MAY 2020

  • Oversee a 17+ person team of creative strategists and regional leads who ideate and pitch insight-driven global campaigns spanning influencer livestreams, Twitch media, events, esports team sponsorships, ad-product activations and more.

  • Working across all advertising verticals (Auto, Telecom, CPG, Food/Beverage, Insurance, Banking, Retail), the Americas custom creative team was directly responsible for over $280M in revenue in 2020, a 40% YOY growth.

  • Inspire our executive-level advertising clients and agency stakeholders with a vision of their brand on Twitch; develop strategies and creative campaigns that meet business objectives and push the boundaries of advertising on the platform.

  • Personally led creative direction on multi-million dollar branded content campaigns for clients like General Motors, Xfinity, Miller Lite, Spotify, Hershey’s, Bounty, Coca Cola, Alienware/Dell, Charmin and Adobe.

  • Collaborate with Ad-Product, Content, Engineering, Product and Sales Leadership to develop global programs and advertising products that ensure cultural relevance and commercial viability.

  • Built a cross-functional pre-sale pitch team from the ground up, establishing the NYC office as the creative hub and growing creative teams in Los Angeles, Chicago, São Paulo, Mexico City and Toronto.

  • Established Twitch’s Brand Partnership Studio presence in Canada and throughout LATAM, identifying regional needs and scalable processes in these emerging markets.

  • Exercise thought leadership by participating in industry events and speaking engagements for organizations such as:  Adweek, Ogilvy, WPP, Mobile Marketer, Edelman, etc.

SHOWTIME 

Director, Multi-Platform Content      2013 -  2018

Senior Producer, Digital Content     2006 - 2013

  • Concept/produce content initiatives on YouTube, Tumblr, Snapchat, Facebook, Instagram, Podcast and other social platforms to generate awareness, engagement, and earned media for Showtime Series.

  • Worked with Unskippable Labs’ Ben Jones to improve YouTube ad effectiveness for Shameless S6; the custom shot creative drove 33% more ad recall in an A/B study.

  • Employ influencer marketing efforts with top creators on YouTube, Vine, and Instagram to tap into new audiences and crossover new fans to Showtime series.

  • Concept, write, produce and lead digital creative tactics including supercuts, music videos, animated content, fandom-related content, BTS, chat-bots, and location-based experiences.

  • Lead cross-functional brainstorms, review treatments, screen cuts, draft thoughtful creative notes and provide feedback to editors, writers, producers, art-directors and outside vendors.

  • Led all transmedia storytelling efforts to extend linear storylines to the digital space in the form of webisodes or in-character social content.  

    • Creatively collaborated with the writing/production staff of Weeds, Dexter, Shameless, Homeland, House of Lies, Nurse Jackie, Ray Donovan and Roadies to create webisode series, instagram handles, in-character blogs and other video pieces to provide fans with more story on digital platforms.

  • Develop digital programming that is upstreamed to Showtime’s linear channels.

    • Concepted and produced “House of Lies Live” a 30 minute improv comedy special which was used to generate interest in the 3rd season of House of Lies among comedy enthusiasts.

    • The special aired as high profile linear programming on New Years Eve after making network history as the first comedy special to premiere on digital platforms prior to Showtime’s air.

JWT,  ACCOUNT EXECUTIVE           APRIL 2005 – MAY 2006 

SONY MUSIC, EXECUTIVE ASSISTANT, A&R        JULY 2003 – APRIL 2005 

EDUCATION 

M.S. Communication Innovation, Ithaca College, 2016

Graduate Thesis:  “MCN’s, The Emergence of Digital Talent & The Future of Entertainment”

B.S. Marketing, Fairfield University, 2003 

INDUSTRY RECOGNITION

5X SHORTY AWARD

1X CANNES LION FINALIST

1X EMMY AWARD (N)

3X PROMAX BDA GOLD  

1X ACADEMY AWARD (N)

1X PRODUCER GUILD AWARD (N)

3X WEBBY AWARD            

1X CLIO      

IMMORTAL RANK FUNNY OR DIE VIDEO

PUBLIC SPEAKING + CREATIVE JURY JUDGING

Adweek

Edelman

Mobile Marketing Association

Ogilvy 

SMARTIES

VIDCON

WPP GLOBAL