Adobe Creative Cloud “Student Campaign”

BRIEF

Raise awareness of Adobe Creative Cloud’s Student Discount among Gen-Z creators.

INSIGHT

When working with creators across any platform, authenticity always reigns supreme. And sometimes the simplest idea is the best.

STRATEGY

Identify a range of Twitch creators who use Adobe Creative Cloud tools in different ways (music, design, editing, audio). Let them tell their stories authentically. Use these streams as a peak behind the curtain of their content.

RESULTS

By partnering with various creators and having them share their personal experiences with Adobe Creative Cloud, we were able to raise awareness and drive conversion during the course of Adobe’s media flight. Adobe also increased their media investment on Twitch significantly because they were so happy with the campaign results.

Concept / Strategy / Creative Direction: Erin Joyce

Client: Wavemaker + Adobe