Penny Dreadful x Vsauce3 “Could You Live Forever” Google Brand Lab Case Study
To raise awareness for the 2nd season of Penny Dreadful, Showtime worked with VSauce3 to explore the themes of the series. Going beyond a typical brand integration, we brought Jake Roper aka Vsauce3 to the set in Dublin, Ireland and outfitted him in actual costumes from the show, and had him bring his vision to life in an immersive way to.
I collaborated with Jake from initial concept, oversaw the production and acted as the liaison between series creator and talent. YouTube’s Brand Lab identified our collaboration as best in class and invited me to participate in the case study.
Strategy: Erin Joyce
Concept/Script/Production: Jake Roper
“They’re not paying me to say this but working with Showtime was the best experience I’ve had working with a brand. They didn’t force me to do anything I didn’t want...when I didn’t want to do something they listened to my reasons...they just wanted me to do something really cool.”