Ray Donovan Behind The Fix Webisodes

INSIGHT

In the series Ray Donovan, the mysterious ‘fixer’ solves clients complicated problems with the viewer never knowing the work that went into its resolution.

STRATEGY

 I pitched the series creator a digital story extension called “Behind the Fix” which shows how Ray’s two henchmen actually solve problems.  

EXECUTION

Starring Kate Moennig, Pooch Hall and Steven Bauer, I told the real story of what happened behind popular fixes in specific series episodes. The transmedia extension aired on digital platforms and on air after each corresponding episode, telling viewers how Lena and Avi got that rushed passport to the Maldives, or silenced a victim.

Concept and Creative Direction:  Erin Joyce

Written by:  Cheo Hodari Coker

Directed by: Michael Tolkin

Edited by: Danny Abel