Xfinity “Powering New Connections” :30

INSIGHT

Twitch streamers take their internet seriously. It’s a key ingredient to them creating content, connecting with their audience and growing their communities.

STRATEGY

To prove that Xfinity was a brand that powered creators of all sizes, we wanted to build community among Twitch streamers who are Xfinity subscribers.

CONCEPT

To drive advocacy among livestreamers who had Xfinity internet, we asked well-known creators to ‘raid’ the channels of up and coming creators, giving them exposure to a wider audience and access to the Twitch homepage! Over the course of 12 streams we filmed these reactions and created a :30 commercial out of the experience which ran on Twitch.

Concept + Creative Direction: Erin Joyce

Executive Producer: Patrick Moses

Video Production: Malka Media

Client: Xfinity + SparkFoundry NYC