House of Lies Live

THE BRIEF

Showtime’s newest comedy wasn’t being fully embraced by the comedy circuit. We needed to flex the comedy roots of the show.

THE STRATEGY

Reveal how naturally funny Don Cheadle, Kristen Bell, Ben Schwartz and others are through live improv comedy.

THE CONCEPT

Produce a tv special to be shot from a nights worth of live improv at Los Angeles’ famed Upright Citizens Brigade Theater.

THE RESULT

 The first Showtime original comedy series to debut digitally, making history for the network.