TWIN PEAKS (The Return) 2017

“Damn Good Coffee” Shareable Video

Background: The legendary Twin Peaks was returning after 25 years and coming to SHOWTIME. Series creator, director, producer and composer David Lynch was naturally very protective of how the new series would be marketed and imposed restrictions which made launching a semi-new series a challenge.

Problem: How do you promote the new chapter of a legendary tv series when the show’s creator won’t let you see any footage from it or   How do you introduce an off-beat 25-year old tv series to a new generation of digitally savvy consumers?

Strategy: Lean into the nostalgia of the show. Entice a new generation to the quirky fun found in Twin Peaks.

Execution: To drive renewed interest in the original series and characters we created a supercut of every single coffee reference in the original series.

Note, we also did this for other recurring lines and themes but this one is my favorite :)

Concepts + Creative Direction: Erin Joyce

Editing: Malka Media